The post-advertising world is not one without advertising, but one where our use of traditional ads and brands has peaked and a new model for growth is emerging.

For brands and agencies, it’s past time to face the consequences of what’s happening

It seems safe to say that, going forward, media organizations will get by on some combination of subscription, patronage, and auxiliary revenue from sources such as events and licensed content.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: